Concept Crafting Workshop

What is Incuba8’s Concept Crafting Workshop?

Do you have a great idea that you’d like to pursue? Concept Crafting is an interactive three-day workshop designed to walk through the steps needed to have a viable business proposal and to fully explore the breadth and depth of your business idea. Takeaways for the incuba8 concept creating event are:

• Creating, clarifying, and articulating the participant’s organizational vision, and purpose
  • Including needs and problems being addressed and the desired impact of the business
• Understanding who the customer’s will be, identifying their primary and secondary needs, and defining the scope of the venture
• Service and product development
• Creating a viable business model
• Mapping the next steps in launching the organization

Who usually attends?

The Concept Crafting Workshop is geared towards small groups of five to seven people with well thought-out business ideas.  No entreprenurial or business experience is required.

Contact us for more information on  attending an upcoming conference or  host your own !

Sample Agenda:

Day 1

Vision Crafting Workshop covering:
• Creating, clarifying, and articulating the organizational vision, and purpose
• Defining needs and problems being addressed by the startup and the desired impact of the business
• Learning and understanding who the customers will be, identifying their primary and secondary needs, and defining the scope of the venture in meeting these needs

Day 2

Service/Product Development and Strategy Workshop covering:
• Identifying who is paying for the product, why they would pay, and the value of their purchase defined
• Identifying different groups that would be impacted by the business and how the business is attractive to each group
• Creating incentives
• Aligning strategy to customer needs
• Developing strategy to provide the service/product
• (Possible IP/ Idea protection mini-session)

Day 3

Defining Your Business Model and Mapping Future Action Workshop covering:
• Creating a viable business model
o Different online, and service business model options
o Pricing
o Industry benchmarks
• Your pro-forma statements
• Mapping the next steps in launching the organization