Do you have a great idea that you’d like to pursue? Concept Crafting is an interactive three-day workshop designed to walk through the steps needed to have a viable business proposal and to fully explore the breadth and depth of your business idea. Takeaways for the incuba8 concept creating event are:

• Creating, clarifying, and articulating the participant’s organizational vision, and purpose
  • Including needs and problems being addressed and the desired impact of the business
• Understanding who the customer’s will be, identifying their primary and secondary needs, and defining the scope of the venture
• Service and product development
• Creating a viable business model
• Mapping the next steps in launching the organization

Who usually attends?

The Concept Crafting Workshop is geared towards small groups of five to seven people with well thought-out business ideas.  No entreprenurial or business experience is required.

Contact us for more information on  attending an upcoming conference or  host your own !

Sample Agenda:

Day 1

Vision Crafting Workshop covering:
• Creating, clarifying, and articulating the organizational vision, and purpose
• Defining needs and problems being addressed by the startup and the desired impact of the business
• Learning and understanding who the customers will be, identifying their primary and secondary needs, and defining the scope of the venture in meeting these needs

Day 2

Service/Product Development and Strategy Workshop covering:
• Identifying who is paying for the product, why they would pay, and the value of their purchase defined
• Identifying different groups that would be impacted by the business and how the business is attractive to each group
• Creating incentives
• Aligning strategy to customer needs
• Developing strategy to provide the service/product
• (Possible IP/ Idea protection mini-session)

Day 3

Defining Your Business Model and Mapping Future Action Workshop covering:
• Creating a viable business model
o Different online, and service business model options
o Pricing
o Industry benchmarks
• Your pro-forma statements
• Mapping the next steps in launching the organization

The Incuba8 Business Startup Conference is a two day seminar designed to help walk aspiring Entrepreneurs and new business startups through the legal and financial setup process.  Each day, four speakers present powerpoints and printed resources to attendees to aid them in their entreprenerial endeavors.

Who usually attends?

Entrepreneurs who have a well crafted idea (or none at all!) are welcomed to attend.  Small business may also find the information useful in keeping themselves protected legally.  Number of potential attendees are limited only by the size of the venue!

Contact us for more information on attending an upcoming conference  or host your own !

Sample Agenda:

Day 1

9:00 – 9:45 – Introduction and Group Formation

10:00 – 11:00 – Which Organizational Structure is Best for your Startup?

11:00 – 11:20 – Group Discussion

11:20 – 12:30 – Creative Startup Financing

12:30 – 12:50 – Group Discussion

1:00 – 2:00 – Lunch Break

2:10 – 3:10 – Finding and Using the Best Intellectual Capital Strategy to Protect your Idea

3:10 – 3:30 – Group Discussion

3:40 – 4:40 – Accounting / Tax Setup and Optimization

Day 2

9:00 – 10:00 – Create Your Website Using WordPress

10:00 – 10:20 – Group Discussion

10:30 – 11:30 – Navigating Patents

11:30 – 11:50 – Group Discussion

12:00 – 1:00 – Lunch Break

1:10 – 2:10 – Trademarks and Copyrights

2:10 – 2:30 – Group Discussion

2:40 – 3:40 – Protecting Your Ideas when Working with Other People

3:40 – 4:00 – Group Discussion

4:00 – 4:30 – Closing and Wrap-Up

Find out about hosting an event  or attending an event.

We’ll update you when one is available:

Mid Michigan Innovation Center
 4520 E. Ashman Road
Midland, MI 48642

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TechNexus
200 S. Wacker Drive
Chicago, IL 60606

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Automation Alley 
2675 Bellingham Drive
 Troy, MI 48083-2044

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