What is Incuba8′s Concept Crafting? It’s an interactive workshop that constructively shapes vision and strategy.

Do you have a great idea that you’d like to pursue? Concept Crafting is a three-day concept crafting workshop designed to explore the your business idea from multiple vantage points to design a viable business concept.

Takeaways for the incuba8′s concept crafting workshop are:

Creating, clarifying, and articulating the participant’s organizational vision, and purpose
Including needs and problems being addressed and the desired impact of the business
Understanding who the customer’s will be, identifying their primary and secondary needs, and defining the scope of the venture
Service and product development
Creating a viable business model
Mapping the next steps in launching the organization

Who usually attends?

Concept Crafting  is geared designed for five to seven clearly defined business ideas. No entrepreneurial or business experience is required.
Contact us for more information on attending an upcoming conference or host your own !

Sample Agenda:

Day 1

Vision Crafting Workshop covering:
• Creating, clarifying, and articulating the organizational vision, and purpose
• Defining needs and problems being addressed by the startup and the desired impact of the business
• Learning and understanding who the customers will be, identifying their primary and secondary needs, and defining the scope of the venture in meeting these needs

Day 2

Service/Product Development and Strategy Workshop covering:
• Identifying who is paying for the product, why they would pay, and the value of their purchase defined
• Identifying different groups that would be impacted by the business and how the business is attractive to each group
• Creating incentives
• Aligning strategy to customer needs
• Developing strategy to provide the service/product
• (Possible IP/ Idea protection mini-session)

Day 3

Defining Your Business Model and Mapping Future Action Workshop covering:
• Creating a viable business model
o Learning about different online, and service business model options.
o Understanding pricing methods
• Mapping the next steps in launching the organization