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27 Oct

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EnGen Incuba8

October 27, 2010 | By | No Comments

Thanks to all who attended! Please fill out our SURVEY.


Friday October 22nd – Center for Creativity and Enterprise, Northwood University, Midland, MI

4:00pm Vision Crafting Workshop (3.5 hours):

  • Create, clarify and articulate the organizational vision and purpose
  • Define needs and problems and desired impact
  • Understand the customer, identifying their needs and defining the scope of the venture to meet those needs

8:00pm Campfire

  • Network and connect with participants
  • Hot Dogs and S’mores will be provided

Saturday October 23rd

8:00am Market Direction Workshop (3.5 hours):

  • Identify who is paying for your product, why and define the value of their purchase
  • Identify groups that would be impacted by your business and define the draw
  • Create incentives
  • Align strategy to customer needs

12:00pm Lunch

1:00pm Service/Product Development and Strategy Workshop (3.5 hours): Glass conference table with business chairs - ...

  • Design your product/service and strategy
  • Create a viable business model
    • Different online and service business model options
    • Pricing
    • Industry benchmarks
  • Map the next steps in launching the organization

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