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Friday October 22^{nd –} Center for Creativity and Enterprise, Northwood University, Midland, MI

4:00pm Vision Crafting Workshop (3.5 hours):

• Create, clarify and articulate the organizational vision and purpose
• Define needs and problems and desired impact
• Understand the customer, identifying their needs and defining the scope of the venture to meet those needs

8:00pm Campfire

• Network and connect with participants
• Hot Dogs and S’mores will be provided

Saturday October 23^rd

8:00am Market Direction Workshop (3.5 hours):

• Identify who is paying for your product, why and define the value of their purchase
• Identify groups that would be impacted by your business and define the draw
• Create incentives
• Align strategy to customer needs

12:00pm Lunch

1:00pm Service/Product Development and Strategy Workshop (3.5 hours):

• Design your product/service and strategy
• Create a viable business model
  • Different online and service business model options
  • Pricing
  • Industry benchmarks
• Map the next steps in launching the organization