Held at the Alden B. Dow Creativity Center, 2203 Eastman Road, Midland, Mich. 48640 (Click on address for map) on Monday, August 10 – Wednesday, Aug 12 from 10:30 am – 4:30 pm.

Do you have a great idea that you’d like to pursue? Come to our concept crafting bootcamp. Concept Crafting is a interactive workshop designed  help you walk through the steps needed to have a viable business proposal. Takeaways for the Concept Creation event are:

• Creating, clarifying, and articulating the participant’s organizational vision, and purpose
  • Including needs and problems being addressed and the desired impact of the business
• Understanding who the customer’s will be, identifying their primary and secondary needs, and defining the scope of the venture
• Service and product development
• Creating a viable business model
• Mapping the next steps in launching the organization

Monday, August 10, 2009

10:15 Welcome
10:30-11:30 Area Innovation Showcase
11:30- 12:30 Food Mixer
12:30- 4:30 Vision Crafting Workshop covering:
• Creating, clarifying, and articulating the organizational vision, and purpose
• Defining needs and problems being addressed by the startup and the desired impact of the business
• Learning and understanding who the customers will be, identifying their primary and secondary needs, and defining the scope of the venture in meeting these needs

Tuesday, August 11, 2009

10:30 -11:30 Participant Progress Review (Optional)
11:30- 12:30 Food Mixer
12:30- 4:30 Service/Product Development and Strategy Workshop covering:
• Identifying who is paying for the product, why they would pay, and the value of their purchase defined
• Identifying different groups that would be impacted by the business and how the business is attractive to each group
• Creating incentives
• Aligning strategy to customer needs
• Developing strategy to provide the service/product
• (Possible IP/ Idea protection mini-session)

Wednesday, August 12, 2009

10:30 -11:30 Participant Progress Review (Optional)
11:30- 12:30 Food Mixer
12:30- 4:30 Defining Your Business Model and Mapping Future Action Workshop covering:
• Creating a viable business model
o Different online, and service business model options
o Pricing
o Industry benchmarks
• Your pro-forma statements
• Mapping the next steps in launching the organization

* This agenda is subject to change, any changes will be imediately posted.

These events are being hosted free on your behalf by Opportunity Analysts, LLC and our sponsors. There is a suggested donation of $65.00 for this event. The sponsors and many volunteers who will be bringing you these events will greatly appreciate any support you can provide. Register Now!