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Concept Crafting Workshop

Aligning Personal Passion and Customer Needs for a Viable Business Design

Concept Crafting is a three half-day workshop that aligns personal passions and customer needs for a viable design. In this interactive workshop you will concisely define your idea and identify your goals, customer needs, and intended outcomes. Use design-thinking to craft your concept around what your future customers want, desire, and will pay for.

–  Create, clarify, and articulate your business vision and purpose
–  Understand your customers needs and pain points
– Develop your service and product offering (s)
– Define who will pay for your offering and why
– Understand pricing methods
– Create a viable business model
– Map your next steps to make your vision a reality

The Experience

Over three half-days, you will develop your idea alongside of four to six other people. If you have more questions, email [email protected].

Upcoming Workshops

We are currently scheduling our upcoming workshops. If you are interested in attending, pulling a group together, or bringing this workshop to your organization please express your interest by emailing [email protected].

Workshops are generally held quarterly and hosted Fri 6:00-9:00pm, Sat 1:00-4:00pm, and Sun 2:00-5:00pm. All workshops are held at incuba8LABS- 713 Ashman St, Suite 4, Midland, MI 48640.

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Vision Crafting

Create, clarify, and articulate your organizational vision & purpose

Define the needs and problems you plan to address and the desired impact of your business

Learn who your customers will be, understand their pain points and motivations, and sculpt your venture scope to meet those needs

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Service | Product Development

Understand who will benefit from your business and ways to position yourself

Identify who will pay for the product and why

Create incentives

Align strategy to customer needs

Develop the logistics strategy

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Business Model & Next Steps

Create a viable business model

Review online and service revenue model options

Understand your pricing method

Map your next steps in launching the organization

Caryn is extraordinarily focused on making things happen. She is dedicated to helping others succeed, and is constantly on the lookout for opportunities. She has a keen eye for recognizing where connections need to be made, how to leverage resources to help make the connection fit, and she’ll stop at nothing to see a project though to fruition. On top of all this, she is a person of the utmost integrity and is gifted with great vision, unparalleled potential and drive.

Joe Minock // Digital Business Strategist and eCommerce Consultant